Regenerating Australia
Our work for WWF continues to drive the largest and most successful fundraising platforms the organisation has ever seen. We have been working with WWF for almost three years.
We introduced new forms of tracking and product analytics to help the organisation understand the performance of their products, website and advertising campaigns. Put simply we were able to show what was working and what wasn’t based on hard data, which was then used to power numerous other marketing initiatives.
We are actively engaged in developing advertising strategies and plans that are based on the broader customer experience, looking at how all their initiatives work together across online and offline channels. From a practical perspective, we continuously test and experiment with marketing messaging and content, identifying the most effective combinations for their audiences.
We have helped the organisation develop in-house capabilities and efficiency through training and recruitment while also expanding the range of marketing technology they utilise. We assisted with interviews, job descriptions, developing business and technical requirements and selecting new Martech platforms.
We developed media strategies, media plans, and planning disciplines that helped the organisation deliver more revenue at a lower cost through better tracking, measurement, cost management and continuous optimisation.
