Harnessing digital marketing to grow business effectiveness. We help businesses drive higher sales productivity and other performance gains using digital marketing. This shift involves mastering a multichannel approach to generate distinctive and practical insights from digital sources as the seed for clients to grow new contact strategies. We strive to streamline planning and execution processes, and upgrade internal capabilities.
Optimising the customer experience across channels. We work with clients to integrate the flow of the customer experience across channels (e.g., phone, email, social), opening up new lead sources, supporting online transactions, and creating new models for service. We continuously provide new and practical perspectives on the evolving Customer Decision Journey and work with clients to make the transformational changes needed to support new strategies and capability demands.
Developing and helping implement new growth models. We help design business models and map development pathways for new opportunities by combining insights from digital with an integrated customer experience approach. These new sources of growth can be new products and services or new forms of media that better engage and convert existing online visitors. We also help design new customer experiences that drive more demand for our clients’ existing offerings.